Why “X” heritage?

Because this heritage was hidden like a treasure chest, but also because of Ablo’s connection to the X-rated world: that amazing alchemy of erotica and grotesque that characterized those sometimes forgotten B-movies that inspired some of the most creative experimenting in the 1960s and 1970s, and whose influence is still visible in our design and culture nowadays.
This is a homage to those who, by creating films and color processing like Colormas, were ahead of their time with their innovative vision of color and quality, so much so that they were misunderstood.